Design that makes brands clear and products easy to use.

Wine Rack is a leading Canadian wine retailer offering a seamless in-store and online shopping experience.

My Role: UX/UI Designer & Graphic Designer — responsible for the end-to-end UX, including user flows, information architecture, wireframes, interface design, and visual design.

The user flow was designed to create a clear and frictionless shopping experience, guiding users from account access and product discovery to cart management and checkout. Each step was structured to minimize friction, maintain intuitive navigation, and help users complete their purchase with confidence.

Insynq is an AI-powered job-matching platform designed to help users discover opportunities that best align with their skills, experience, and career goals.

The project focused on creating an intuitive, modern, and user-friendly interface that makes the job-search process more personalized and efficient.

I was responsible for the complete visual and digital design of the platform, including the UX/UI design, website interface, and overall visual direction. I also designed the Insynq logo and developed its visual identity to create a cohesive experience across the platform.

UX/UI Design • Product Design • Dashboard • Design System

1. 01 · The Challenge
2. 02 · User Flow
3. 03 · Information Architecture
4. 04 · Wireframes
5. 05 · UI Design
6. 06 · Dashboard & Modules
7. 07 · Design System
8. 08 · Final Screens

The project involved adding new menus, refining existing ones, and redesigning a set of icons to create a more consistent and intuitive experience.

What made this project especially interesting for me was seeing how much thought goes into designing software that people use every day. Even the smallest icons and interface elements have a purpose, helping users understand the system and navigate it more naturally.

A great project that gave me a deeper appreciation for the details behind functional software design.

UPENDER is an energy drink brand developed through a comprehensive marketing and branding strategy.

This project covers various aspects of the brand development process, including competitor analysis, customer personas, empathy mapping, business modelling, brand strategy, and marketing opportunities.

My contribution focused specifically on the multi-platform competitor analysis, social media marketing campaign, and website design, where I explored how the brand could be positioned and communicated consistently across digital platforms.

The project also includes a brand book and supporting marketing strategies that contribute to a cohesive overall brand direction.

This project showcases the complete design process behind my personal logo, from initial ideation and concept development to refinement and final execution. I explored different visual directions before simplifying the chosen concept into a clean and distinctive mark that reflects my personal design approach. The project also includes the development of multiple colour variations to ensure flexibility across different applications and visual contexts.

From the initial sketches and exploration to the final logo and colour system, every stage of the process was developed and executed by me.

About 6 months before the Russia–Ukraine war, I designed the packaging for dates intended for export to Ukraine. I handled the entire design process myself.

Throughout my career, I have designed hundreds, if not thousands, of brochures and booklets. Here is a brief example of one of these projects: a brochure designed to promote Technogym products for export to the Middle East.

Since the brochure was intended for a region with a different cultural context, I moved away from Technogym’s standard design guidelines and instead focused on the region’s local color preferences, cultural nuances, and aesthetic sensibilities.

Throughout my career, I have designed hundreds of product packages. Here are three examples from my packaging design portfolio.